Powerful Business Writing Skills with Shirley Taylor

Transform your writing skills, increase the impact of your writing, develop great style, and get the right results for business success.

Most people today spend approximately 20-25 per cent of their time writing. Email and business writing skills have never before been so crucial.

However, studies reveal that many messages are unclear, confusing, and long-winded.

As a result, workers are losing hours reading messages, missing key information, wasting time and making errors. In this comprehensive seminar, you will learn how to close the gap between speaking and writing. You will learn some simple, powerful techniques that will transform your writing skills. You’ll see how these changes will help you to build better relationships, increase your efficiency, enhance your reputation, and get the right results. Every time.

No matter what your message or who you are writing to, you will learn how to help your reader hear the human voice in all your written documents. By the end of this workshop, you’ll know how to create clear, concise, considerate documents that get results.

Objective of this course

• Appreciate how similar principles apply when speaking and writing.
• Use Plain English in both written and oral communication.
• Use Shirley’s unique heart-based formula for business writing.
• Use language that connects, builds relationships, and achieves your goals.
• Adopt an approach that is reader/customer-centric.
• Use modern business language that is natural, active, courteous and sincere.
• Structure messages logically using Shirley’s four-point plan.
• Rewrite real business messages to improve format, style, language and tone.
• Ensure your messages are read, understood, and get the right response.

Who should attend

Department heads, managers, executives, secretaries, administrators, clerical officers, and any professional who want to write better business correspondence.

About Shirley Taylor

Author of 12 successful books on communication skills: Model Business Letters, Emails and Other Business Documents seventh edition, which has sold almost half a million copies worldwide.

Shirley has attained the designation Certified Speaking Professional (CSP) which is globally recognised and awarded to speakers who have met strict criteria (This designation is achieved by fewer than 11% of professional speakers worldwide.)

Famous for the passion and energy she puts into her workshops to make sure they are entertaining, practical and informative, as well as a lot of fun.

Shirley held the position of President of Asia Professional Speakers Singapore 2011-12.