Reporting made easy
Digital marketing has changed the marketing landscape, giving you all the tools you need to create a commercial model that can be scaled to drive business revenue.
Effective reporting is the key to empowering your marketing activities, allowing you to gain buy-in for key initiatives by crafting a compelling story aligned with key business objectives.
This guide has been built to help you structure a commercial reporting process that will not only help you drive performance improvement, but also offer you the opportunity to create incremental growth. Not only will your team performance improve, but your business will become more effective overall.
By downloading this guide, you will learn:
- The metrics you should report on, by category, across the marketing funnel
- How to craft reports that win business cases
- Why reports are your greatest weapon in gaining buy-in
- How to align your reports to your objectives
- The types of reports you should be running on a regular basis
- How to generate reports that will help your marketing and sales team work together more effectively
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