- Starts 9 Sept
Online - USD
625 - 12:00 UTC, 14:00 CET
16:00 Dubai
The platform is the Holy Grail for entrepreneurs and investors – yet the reality of building, scaling and selling is challenging. Our team of experts explains the principles of platform business, shares tips for building profitable platform models and shows the mistakes to avoid. Working in teams, you’ll be creating your own platform roadmaps.
Course Format
- 6 Live Webinars, with 4 expert guest speakers
- 3 ‘Office Hours’ sessions to reflect and discuss learnings
- Moderated discussion boards to share views, case studies, materials
- Case studies including Amazon, Airbnb, Cisco, Klarna, Netflix
At the end of the program, you will be able to:
- Explain how networked markets are transforming the post-pandemic world
- Define your value in the digital platform ecosystem
- Apply principles of platform design, build and monetisation
- Assess the pros and cons of different platform strategies to launch and scale
- Create and pitch your digital platform roadmap to your business
You will be putting the learnings into a 90-day action plan which applies your learnings immediately to your business.
Rob Thurner | Digital Strategist & Exec Education Leader
Rob is a digital strategist specialising in Digital Transformation, Agile Leadership, Innovation Culture, Customer First Digital Marketing, Website & App User Experience and Ecommerce.
Founder & CEO of Burn the Sky, digital consultancy and training business which helps clients build digital skills and capabilities through his roles as:
Course leader on Digital Disruption, Digital Business Strategy and Digital Marketing Strategy programs for MIT, Cambridge Judge and Columbia Business Schools
Lead trainer for Google Digital Academy
Works and travels extensively across Europe, GCC & APAC markets.
Has written published three best practice Digital Marketing Guides for Smart Insights and Econsultancy
Serves as Director with the London Institute of Banking & Finance and Director with This Place, the digital product design specialist.
References:
Guest Speakers
- Shaz Ansari, Professor of Strategy & Innovation, Cambridge Judge Business School
- Neeraj Gehani, Global Product Director, dunnhumby
- Ron Sachs, Commercial & Strategic Leader, Skyscanner
- Hamza Mudassir, Lecturer of Strategy at Cambridge Judge Business School, Entrepreneur
Upcoming Webinar
Dates: 9 Sept 2022 – 4 Nov 2022
- Friday, 9 Sept
- 16:00
- 2 hours
- Webinar 1 – Rob Thurner
- Friday, 16 Sept
- 16:00
- 2 hours
- Webinar 2 – Shaz Ansari
- Friday, 23 Sept
- 16:00
- 1 hour
- Office Hours #1
- Friday, 30 Sept
- 16:00
- 2 hours
- Webinar 3 – Neeraj Gehani
- Friday, 7 Oct
- 16:00
- 2 hours
- Webinar 4 – Ron Sachs
- Friday, 14 Oct
- 16:00
- 2 hours
- Office Hours #2
- Friday, 21 Oct
- 16:00
- 2 hours
- Webinar 5 – Hamza Mudassir
- Friday, 28 Oct
- 16:00
- 2 hours
- Webinar 6 – Rob Thurner
- Friday, 4 Nov
- 18:00
- 2 hours
- Office Hours #3