{"id":2810,"date":"2016-07-09T13:31:17","date_gmt":"2016-07-09T09:31:17","guid":{"rendered":"https:\/\/www.innoverto.com\/staging\/?p=2810"},"modified":"2016-10-25T11:27:29","modified_gmt":"2016-10-25T07:27:29","slug":"essential-reporting-for-marketers","status":"publish","type":"post","link":"https:\/\/www.innoverto.com\/staging\/essential-reporting-for-marketers\/","title":{"rendered":"Essential reporting for marketers"},"content":{"rendered":"<h3 style=\"margin-top: 0px;\">Reporting made easy<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2813\" alt=\"marketing-reports\" src=\"https:\/\/www.innoverto.com\/staging\/content\/uploads\/2016\/07\/marketing-reports.jpg\" width=\"710\" height=\"250\" srcset=\"https:\/\/www.innoverto.com\/staging\/content\/uploads\/2016\/07\/marketing-reports.jpg 710w, https:\/\/www.innoverto.com\/staging\/content\/uploads\/2016\/07\/marketing-reports-300x105.jpg 300w, https:\/\/www.innoverto.com\/staging\/content\/uploads\/2016\/07\/marketing-reports-500x176.jpg 500w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/p>\n<h4 style=\"margin-top: 10px;\">Digital marketing has changed the marketing landscape, giving you all the tools you need to create a commercial model that can be scaled to drive business revenue.<\/h4>\n<p>Effective reporting is the key to empowering your marketing activities, allowing you to gain buy-in for key initiatives by crafting a compelling story aligned with key business objectives.<\/p>\n<p>This guide has been built to help you structure a commercial reporting process that will not only help you drive <strong>performance improvement<\/strong>, but also offer you the opportunity to <strong>create incremental growth<\/strong>. Not only will your team performance improve, but your business will <strong>become more effective<\/strong> overall.<\/p>\n<p>By downloading this guide, you will learn:<\/p>\n<ul>\n<li>The metrics you should report on, by category, across the marketing funnel<\/li>\n<li>How to craft reports that win business cases<\/li>\n<li>Why reports are your greatest weapon in gaining buy-in<\/li>\n<li>How to align your reports to your objectives<\/li>\n<li>The types of reports you should be running on a regular basis<\/li>\n<li>How to generate reports that will help your marketing and sales team work together more effectively<\/li>\n<\/ul>\n<div class=\"horizontalContentDivider\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2814\" alt=\"marketing-reports-download-prompt\" src=\"https:\/\/www.innoverto.com\/staging\/content\/uploads\/2016\/07\/marketing-reports-download-prompt.jpg\" width=\"448\" height=\"124\" srcset=\"https:\/\/www.innoverto.com\/staging\/content\/uploads\/2016\/07\/marketing-reports-download-prompt.jpg 746w, https:\/\/www.innoverto.com\/staging\/content\/uploads\/2016\/07\/marketing-reports-download-prompt-300x82.jpg 300w, https:\/\/www.innoverto.com\/staging\/content\/uploads\/2016\/07\/marketing-reports-download-prompt-500x138.jpg 500w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/p>\n<p>[email-download download_id=&#8221;11&#8243; format=&#8217;1&#8242; contact_form_id=&#8221;2811&#8243;]<\/p>\n<div class=\"horizontalContentDivider\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reporting made easy Digital marketing has changed the marketing landscape, giving you all the tools you need to create a commercial model that can be scaled to drive business revenue. Effective reporting is the key to empowering your marketing activities, allowing you to gain buy-in for key initiatives by crafting a compelling story aligned with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-2810","post","type-post","status-publish","format-standard","hentry","category-others"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essential reporting for marketers - Innoverto training courses and events<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innoverto.com\/staging\/essential-reporting-for-marketers\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Essential reporting for marketers - Innoverto training courses and events\" \/>\n<meta name=\"twitter:description\" content=\"Reporting made easy Digital marketing has changed the marketing landscape, giving you all the tools you need to create a commercial model that can be scaled to drive business revenue. 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