Course overview
Probably no other skill is as vital to success as the ability to stand up in front of a group to effectively communicate information and influence others’ thinking and actions. Top performers know how to think about any given communications challenge before they do anything. But most importantly they need to be able to communicate that thinking clearly, substantively, and persuasively in speaking as well as in writing.
This program explores the strategies and techniques of effective business communications by focusing on developing critical thinking, collaboration, reasoning, persuasion, writing, and complex problem-solving skills.
Participant throughout this program will build up their communication toolbox and will develop a take-charge attitude initiated with confidence and enthusiasm. Topics include principles of persuasive messaging and influencing, effective business writing, time-saving techniques and effective use of various other communication skills critical in today’s business and professional settings.
By completing this high profile Certificate Program, participants will be able to:
- Recognize and apply, in a relevant and integrated way, the full array of communications tools to reach an audience with impact.
- Construct fact-based, logical, and persuasive arguments to defend their insight, analysis, and proposed solution, and express their thinking clearly, concisely, and compellingly, in writing and orally.
- More effectively communicate to stakeholders of all types through: memo writing, business letters and customer communications.
- Create original and effective communications strategies and tactical plans to achieve the stated personal and business objectives.
- Develop confidence in the negotiation process as an effective means for resolving conflict and driving winning propositions in organizations.
Who should attend?
This program is designed for practitioners of all levels and across industries who are seeking to gain a comprehensive professional communications mindset and improve their effectiveness by exploring different methods of communication and skills. In particular this Mini Master program is well suited for first and second level managers, front-line supervisors, department team and task-force leaders, public officials, NGO leaders, and other professionals who want to advance their credibility by communicating confidently with key stakeholders.
Program Highlights
This is a program of application. It is critical participants not only understand the tools, but they are able to use and apply them. Breakout sessions and workshops will be used to give each attendee one-on-one instructor time and a chance to use what is taught.
Breakout sessions or workshops include:
Persuasive Messaging – Step-by-step message creation
Persuasive Messaging is a far different skill than most are taught. Here you will learn how not to miss the correct time to use these skills. Participants will be given an assignment and time to work on each stage of the process of constructing the message. This process will be a part of each day in which they will work on their message with one-on-one instruction.
“You view” Project
In pairs or individually, participants will be given an actual communication case from a massive multi-national corporation which is seen by millions of people. The stakes in this real life case are the highest they could be – death of customers, damage to the brand, US government involvement, etc. Participants will be asked to assess the “You View” success of this communication. They will rewrite it if not in “You View” or defend it if they believe it is in “You View”. Things are often not as they seem in business communication.
“Elevator Pitches” and Role play
Participants will be asked, on the spot, to use the techniques taught. In these cases, they will be given time to prepare and deliver “Elevator Pitches” in the classroom through role play activities.
Presentations
Participants will develop and deliver presentations using the tools taught in class. They will receive on the spot feedback and will get the opportunity to further refine their presentations skills.
About your Trainer: Glenn Emanuel
Glenn Emanuel is an award-winning trainer and adjunct faculty member at the Zicklin School of Business, Baruch College, City University of New York. He specializes in Sales, Communications and Marketing topics both on the training front, speaking at conferences and with constructive consultancy advice.
A mutli-time VP in several organizations, Glenn has held senior leadership positions in Sales, Marketing and Strategic Planning and has helped multinational companies to successfully grow revenues and enter new markets.
Glenn is a Business Specialist at Gold Group, a mobile solutions company that specializes in improving customer interactions and loyalty. Prior to his work at Gold, Glenn was the founder and President of Turning Point Assocs, a New York City marketing and pricing consulting firm dedicated to helping companies in a variety of industries including, pharmaceuticals, banking, IT, FMCG, telecommunications, manufacturing, government services, retail and utilities.
In his 10 years as a VP at The New York Times, Glenn headed the transformation of the Times from a regional to national and international newspaper.
Glenn’s past work and his pragmatic approach on transferring knowledge and practices has been acknowledged by both the commercial and academic worlds. In addition to working at Baruch College, CUNY, and in industry, Glenn lectures in various universities in the great New York City area. Glenn holds a BA and MBA from The George Washington University.
The NYIM Commitment
Unsurpassed Learning Environment
NYIM’s premier technology enables action-based learning that maximizes engagement and collaboration through awealth of features, proven instructional methodologies and pedagogies to improve learning outcomes.
Authoritative Faculty and Industry Experts
Our programs reputation rests largely on the talent of our program’s instructors. All our senior faculty are teaching at leading USA business schools with a minimum of over ten years of university and corporate education experience.
Rigor & Relevance = ROI²
We go beyond connecting theory to practice. We connect theory to your practice so you can become conversant in the latest thinking about how to lead a business and achieve meaningful and real results.
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