Advanced Certificate in Optimizing Warehousing and Logistics: ACOWL™



Advanced Certificate in Optimizing Warehousing and Logistics: ACOWL™

Logistics is defined as the process of planning, implementing & controlling the efficient, cost-effective flow and storage of raw material, WIP, finished goods and related information from point of origin to consumption for the purpose of conforming to customer requirements.  More simply put, it involves the three movements of into the facility, within the facility and out-to the customer.  Many companies have exhausted opportunities in product redesign and material substitution, but Logistics affords an opportunity to recoup additional benefits.

This 5 day course will take you into the key areas of Logistics Management including a look at the international arena which provides the largest challenges in Logistics.   It is organized into eight modules:

  • Logistics and Supply Chain Overview
  • Capacity Planning and Demand Management
  • Order Management
  • Inventory and Warehouse Management
  • Transportation
  • Global Logistics Considerations
  • Logistics Network Design
  • Reverse Logistics and Sustainability

Learning Outcomes:

  • Understand how Logistics fits with Supply Chain Management
  • Align Supply with Demand Management
  • Plan, align and control customer orders
  • Optimize inventory levels and smooth warehouse movement
  • Select and contract with both inbound and outbound carriers
  • Understand internatonal regulations and currency flucutation issues
  • Design a distribution network and manage risk
  • Incorporate Reverse Logistics in a sustainable network

Benefits of attending

By attending this interactive course you will be equipped with the skills to:

  • Balance cost, customer service and satisfaction within Logistics
  • Understand and implement SCOR modeling
  • Support the five tasks of overall strategic management
  • Establish one of three types of Logistics relationships – Transactional, Collaborative, Alliance
  • Reduce Waste through the “TIM WOOD” approach
  • Contrast demand influencers vs. patterns vs. characteristics
  • Utilize both qualitative and and quantitative forecasting techniques
  • Achieve key warehouse management objectives
  • Implement Strategic Purchasing including sourcing and contracting
  • Intergrate both CRM – Customer Relationship Management and SRM – Supplier Relationship Management
  • Manage inbound and outbound orders including FOB points and INCOTERMS
  • Establish a workable Customer Service Management Strategy
  • Balance the three key inventory objectives of customer service, efficiency and minimal investment
  • Contrast key inventory related costs such as price, carrying and capacity
  • Establish an EOQ ordering method
  • Engage in Perpetual (Continuous) vs. Periodic (Fixed Time) inventory reviews
  • Implement a cycle counting program based on the ABC principle
  • Evaluate and select a WMS to compliment your warehousing strategy
  • Compare and select key modes of transporation including the use or 3rd parties
  • Design a transporation network
  • Review key regulations affecting global logistics
  • Contrast key documents for importing and exporting
  • Understand how exchange rates work and incorporate key language into an international contract
  • Review the key criteria for selecting the location of a facility (quantitative and qualitative)
  • Engage in Distribution Network Design
  • Develop a risk management program geared toward eliminating, reducing and mitigating risk
  • Detail and Reverse Logistics (RL) cycle and activities
  • Develop an RL strategy
  • Understand the Triple Bottom Line (TBL) releated to Sustainability
  • Review and apply the ISO 14000 series
  • Minimize and manage the disposal of hazardous waste
  • Advocate a Green Supply Chain and Logistics program

Who should attend?

This highly practical and interactive course has been specifically designed for:

  • Corporate Directors Directors, Heads and Managers
  • Officers & other Senior Executives from:
  • Supply Chain
  • Procurement
  • Purchasing
  • Sourcing
  • Logistics
  • Inventory Management
  • Risk Management
  • Contracts
  • Warehousing
  • Finance
  • Sales & Marketing

Course Outline

1. Logistics and Supply Chain Overview (4 Hours)

Logistics is the core of supply chain management. Fundamental concepts include managing logistics as a cohesive system, understanding trade-offs to present a logistics strategy that aligns with organizational strategy, and finding the most effective mix of revenue producing services for the cost of providing that service. Measurement and continuous improvement are emphasized as ways to meet and exceed the pressures of globalization and the steadily increasing customer expectations for logistics.

Module 1 will focus on the following three subpoints:

  • Logistics Fundamentals
  • Logistics Strategy Within the Supply Chain
  • Lean Logistics

2. Capacity Planning and Demand Management (4 hours)

Logistics capacity planning and related decisions rely on efficient forecasts, so it is important to

understand the concepts behind forecasting and its application to logistics decisions. This involves understanding how logistics can help direct and prioritize in order to better match supply to demand.  The effective acquisition of inventory also requires a collaboration between procurement and logistics.

Module 2 will focus on the following four subpoints:

  • Aligning Supply and Demand
  • Translating Demand into Capacity Planning
  • Demand Management
  • Sourcing and Procurement of Inventory

3. Order Management

At the core of the logistics process is the customer order, which serves as the trigger setting logistics in motion. Order management activities include a variety of tasks aimed at planning, designing, and controlling processes which manage and execute customers’ orders. At the core of these processes is customer relationship management since every decision and activity that logistics takes should be with the customer in mind. By developing a customer service management strategy, logistics can deliver on the seven rights of customer service which enhances long-term customer satisfaction and creates lifetime customers.

Module 3 will focus on the following three subpoints:

  • Customer Relationship Management (CRM)
  • Order Management
  • Customer Service Management (CSM)

 4. Inventory and Warehouse Management

Inventory and warehouse management involves maintaining inventory levels in a manner that aligns with the business strategy and goals, supporting the coordination of supply and demand, while protecting inventory value. Warehouse management also entails the movement of materials and goods into and out of storage efficiently, safely, and with minimal inventory damage. As business practices and technology evolve, inventory and warehouse management must adapt to new distribution channels and customer/consumer expectations by creating new processes that deliver the desired results.

Module 4 will focus on the following five subpoints:

  • Inventory Management in Logistics
  • Inventory Management Methods
  • Inventory Control
  • Warehousing Strategy and Management
  • Packing and Materials Handling

5. Transportation

Transportation moves goods and services across geographic lines, between where products are produced and where they are consumed, while allowing for competitive growth. At home and abroad, advances in transportation through technology and design have broadened the markets for both domestic and international competition. The wider a product’s distribution and the greater its demand, the more manufacturers can leverage transportation’s economies of cost. Logistics professionals are responsible for moving inventory throughout the firm’s supply chain and to the firm’s customers. They can use a combination of private and purchased transportation services with access to various modes of transportation, offering flexible solutions for transporting product from origin to destination.

Module 5 will focus on the following three subpoints:

  • Transportation Fundamentals
  • Modes of Transportation
  • Transportation Management

6. Global Logistics Considerations

For the global logistics manager, successful participation in international trade requires awareness and knowledge of a number of key components, including but not limited to:

  • The infrastructure and systems of the countries to which it will export goods
  • The regulations which govern each country that its shipments will travel through
  • The customs clearing and documentation requirements for each shipment as dictated by each country and transportation mode used
  • An understanding of how it can reach mutual agreement on the terms of sale, methods of payment and finance terms trade participants; and the process of determining the currency to be used for payment, transfer pricing and potential understanding of how free/foreign trade zones influences duties paid and total landed costs.

Module 7 will focus on the following five subpoints:

  • Infrastructure and System
  • Regulations
  • Customs Clearing and Documentation
  • Finance and Payment Options
  • Currency and Tax Considerations

9. Logistics Network Design

The design of the network of warehouses and transportation lanes enable supply to be provided at the place and time of demand most effectively. This involves choosing the optimal number, location, and type of warehouse facilities, which can be supported by using both manual and automated decision support tools. Risk management helps logistics professionals determine how they can help minimize uncertainty and provide more reliable organizational results.

Module 7  will focus on the following three subpoints:

  • Facilities Planning
  • Distribution Network Design
  • Risk Management

8. Reverse Logistics and Sustainability

Companies around the globe use reverse logistics to manage their product returns in ways that

actually turn the reverse flows into quantifiable value streams that not only contribute to the profitability of the organization, but also strengthen its triple bottom line (TBL) and its commitment to sustainability and social responsibility. These efforts make the organization more attractive to customers, suppliers, other supply chain participants, and to shareholders who value green initiatives, reduced carbon footprints and wiser usage of the world’s finite resources.

Module 8 will focus on the following two subpoints:

  • Reverse Logistics
  • Sustainability

Your trainer

Meet your course director:

PatrickPatrick Woods, BS, CPSM, CPSD, C.P.M., CPIM

Patrick is an international training consultant and adjunct professor, specializing in Business Administration, Project Management, Management Development, Supply Chain, Logistics, Procurement and Contracts.

He brings 36 years of experience working in Senior Management positions for Fortune 100 corporations and based on his leadership of a multi-national team for Emerson Worldwide, a global technology and manufacturing company, was recognized by the CEO as the: “team of the year”. For the past 20 years, as the Founder of Supply Chain Education, Patrick has worked with over 300 firms based in 30 countries located primarily in the USA, the Middle East, Africa and Central America.

In collaboration with Missouri State University, USA, Patrick has delivered training which includes: leadership fundamentals, how to move from a tactical cost function to a strategic profit function and risk/cost management. His delivery style is: “Edutainment” where he blends best practices with a gentle dab of humor and as a result, he has won outstanding evaluations from major manufacturing to service to government organizations, including to NGOs in warn-torn countries. He divides his time between the USA (Texas) and Central America (Costa Rica).


Training Methods

Based on 30(+) years of experience, the presenter gives you a blend of academic concepts such as his work at the University of North Texas in Logistics and Missouri State University as a teacher with his working as a practitioner for Fortune 100 corporations.

This course will be a blend of key concepts, group exercises and case studies with audience participation.  Delivery will be informative, fast-paced with interactive  group exercises which reflecting Patrick’s sharing of global best practices, with learnings reinforced through a blend of humor and education (Patrick refers to this as “EDUTAINMENT)

Accompanying this course will be detailed and robust supplemental materials that willl allow you to refer back to the key points long after the programs ends so that you can take concept to reality.


This Course has been analyzed by the Missouri State University and it had the proper content and quality to get the university’s quality seal, that means that you’re going to get a top of the line course.

Delegates attending all 8 modules and passing an online examination will receive the BMTG Advanced Certificate in Optimizing Warehousing and Logistics: ACOWL™ endorsed by Missouri State University.

Delegates who elect only to attend individual modules of their choice will receive a module specific  BMTG (UK) Ltd Certificate of Completion endorsed by the Missouri State University.

Pricing Details


  • Super Early Bird Pricing
    Book and pay before 10, October 2022
    $2,500.00excl VAT tax 5%
  • Early Bird Pricing
    Book and pay before 07, November 2022
    $2,750.00excl VAT tax 5%
  • Standard Pricing
    $3,000.00excl VAT tax 5%

Download Brochure and Articles

To learn more and view the course outline fill the form below to download the brochure and related articles.


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