Digital Retail Leadership Program

  • Dates: 21, September 2020 - 30, November 2020
  • Location: Offered Online
Register

digital_retail-leadership-program-banner

DISCOVER NEW WAYS TO CREATE VALUE AND DRIVE GROWTH

The Digital Retail Leadership Program with its world leading unique combination of rigor and relevance method, is spread over 10 weeks and promises an unparalelled educational experience that combines a balanced blend of immersive learning, interactions and application, including: live online lectures, engaging real-time case studies, current research, interactive session and action planning activities. This cutting-edge program will help you re-examine and refine your thinking about what it means to be a growth-minded leader and will deep dive you into rethinking leadership in the new digitally enabled retail landscape.

Overview

ACCELERATE YOUR DIGITAL RETAIL

The retail business landscape has changed dramatically and placed extraordinary demands on retail leaders. Thriving in today’s retail sector requires agility to keep up with the pace of change and shifting consumer preferences, unplanned disruptive forces, evolving business models and an explosion in product offerings. The Digital Retail Leadership Program (DRLP) is a comprehensive journey to enable retail professionals to reinvent themselves for managing retail in a digital age and develop the skill-set required to drive the business forward in a world where the only constant is change. This popular program takes a customer-centric approach to new retail. In a highly collaborative and interactive environment, our influential faculty provides fresh insights, best practices and real-world examples to understand the cohort of new customers who are digital natives and choose to buy where they want, when they want, not limited by location, point of sale, supplier, geography or price. This program will expose participants to learn not only about the strategic and tactical approaches to digital retail but also explore the evolving role of brick and mortar stores that are embedded in a digital ecosystem.

Authoritative Retail Faculty
DRLP is designed by world’s top retail faculty to equip participants with critical skills, relevant theory, tools and strategies to understand the shifting industry changes with confidence.
Rigor & Relevance = ROI2
The executive design of DRLP enables participants to become conversant in the latest thinking on how to activate and manage digital retail operations in order to achieve meaningful and real results.
Maximum Collaboration
Sharpen your problem solving skills through interactive case-study discussions and intensive small group sessions regardless of your location, schedule and current job responsibilities.

Program Benefits

  • Examine winning retail business models and platform-based competition.
  • Reflect on the impact of the disruptive industry changes in your organization.
  • Create, influence and accelerate deep positive organizational change.
  • Build and optimize a high performance cross-channel retail business model.
  • Master new financial and business metrics to manage retail, digital and wholesale channels.
  • Understand the digital consumer footprints and what makes them reach, click and stick.
  • Build solid skills and foundations to weather a riskier future retail landscape.

Who should attend

  • Retail leaders and executives who are in traditional management positions – of business units, brands and functions – who need to enable and leverage digital retail in their current business model
  • Highly motivated and high-potential retail and brand managers.
  • Retail professionals who are responsible for formulating digital strategy and aspire to drive the transformation agendas in their organizations
  • Leaders tasked to drive growth and expand digital and multi-channel product offerings
  • Retail executives preparing to advance to the next level or who are new to senior management

Participants

  • Retail Heads
  • Regional Heads
  • Marketing Heads
  • Finance Heads
  • Operations Directors
  • Brand Heads
  • Merchandising Heads
  • Chief Executive Officers
  • Chief Marketing Officers
  • Chief Digital Officers
  • Chief Technology Officers
  • Chief Transformation Officers
  • Digital & eCommerce Heads
  • Digital Brand Managers
  • Mall Developers and Operators
  • Mall Regional Managers
  • Vice Presidents of Operations
  • Senior Leasing Executives
  • Shopping Centers Marketing Heads
  • Retail Human Resources Heads
  • Divisional Directors and Managers

Modules

A New Retail Reality

Navigating an Industry in Flux

  • How the Retail Industry Is Structured
  • What Retail Was and Is Becoming
  • New Shopping Realities

A New Mindset

Leading and Managing Retail in a Digital World

  • Retail Leadership in a Digital World
  • How Stores and eCommerce coexist
  • Managing Retail Transformation
  • How Retail Merchandising Changes

Retails’ Endless Disruption

The Trust and Value Principles

  • New Retail Proposition
  • How to Compete in an Unforgiving Landscape
  • Building Superior Competitive Advantage

Kahn Retailing Success Matrix

  • Amazon and other Disruptor Strategies
  • Large Legacy Retailer Responses
  • Direct to Consumer Brand Strategies
  • Customer Experience Strategies

New Customer Decision Process

Changes in the Retail Environment

  • When and How Consumers Shop Today
  • When they Choose to Buy or Repurchase
  • Key Industry Changes Creating New Shopper Behavior

Impact of Visual Choice in New Retail

New Shopping Journey Goals

  • Changes in Visual Search
  • Visual Assortment: Too Much Choice? How to Manage
  • Perceived Variety vs Actual Variety

New Measures

Business performance in a Digital Retail

  • Digital Influence on Performance, Profitability, Cost Structure and Decision-Making
  • Financial and Operations Metrics
  • How traditional Retail Processes Transform

Customer-Centric Strategy

Maximize Customer Value

  • Customer Acquisition, Retention and Development Tactics
  • The Impact of Data and Analytics in Customer Centricity
  • Optimize Customer Lifetime Value

The Positive Retail Leader

Leading Through “Positive Deviance”

  • What “Positive” Means and Why it Matters in New Retail
  • Create a Strength-based, High Performance Environment
  • Build Your Positive Organization

Accelerate Deep Change

Adapting to the New Environment

  • Choose Deep Change or Allow Slow Death?
  • Energy Network Maps – Building a New Culture of Engagement
  • Energizing and Fostering Positive Change to Cope with Market Disruption

Omni Channel

Managing Omni-channel

  • Strategies to Meet New Customer Expectations
  • Differentiate and Maximize Omni-Channel Customer Experience
  • Optimize Supply Chain and Distribution in Multiple Channels
  • Manage Omni-channel P&L & Business Drivers

Taking Action

Personal Change Commitment

  • Team Case Study Project
  • Synthesize Key Lessons and Insights into an Individualized Plan
  • Build an Action Plan to Become a Growth Minded Leader

Learning Experience

The Digital Retail Leadership Program includes live online teaching sessions, interactive discussions and integrated weekly activities, peer groups. assignments and experiential learning. The guided real world assignments featured in the program encourages participants to take newly acquired skills and apply them within the context of their actual jobs and organization. Each module is released weekly, allowing a flexible but structured approach to learning. Every live lecture session starts with concepts and fundamentals and then transitions into a case study based on real events. It is a chance to put those ideas into practice and engage with your peers. You’ll be supported as you engage in individual activities and group discussions, ensuring this active learning builds skill development competency and confidence.

Certification

Upon completion of the Digital Retail Leadership Program, participants will be awarded the Certificate in Digital Retail Leadership from New York Institute of Management Executive Education. This certificate is a formal recognition of your continuous professional development and commitment in the digital retail leadership skills needed to succeed in the new retail landscape.

certificate-1

Program Format

12_LIVE_ONLINE_SESSIONS-1
12 Online Sessions
TEAM_BASED_PROJECTS
Team Based Projects
PEER-LEARNING-DISCUSSIONS
Peer Learning Discussions
INTERACTIVE-CASE-STUDIES
Interactive Case Studies

Program Faculty

1-1
Barbara Kahn
Patty and Jay H. Baker
Professor of Marketing

Wharton-Logo-RGB

manoj
Manoj Nakra
Faculty Director
Retail Programs

NYIM_LOGO

br-1
Peter S. Fader
Frances and Pei-Yuan Chia
Professor of Marketing

Wharton-Logo-RGB

3-1
Shawn Quinn
Faculty Director
The Positive Leader Program

Ross-Logo

Download Brochure and Articles

To learn more and view the course outline fill the form below to download the brochure and related articles.

Registration details

  • Start Date
    21, September 2020
  • End Date
    30, November 2020
  • Time (GST)
    18:00 - 21:00
  • Location
    Offered Online
Book your place
Close

Register for
Digital Retail Leadership Program

  • Start Date
    21, September 2020
  • End Date
    30, November 2020
  • Time (GST)
    18:00 - 21:00
  • Location
    Offered Online

1. Choose your pricing and number of seats See our group discount offers

X
Team of 2 delegates: 5% discount
Team of 4 delegates: 10% discount
Team of 6 delegates: 15% discount
Tuition $3,450.00excl VAT tax 5% Select seats:
Attendee 1

2. Enter your personal information below.

3. Choose your mode of payment

Select your mode of booking from the drop down below. Please read the Payment methods available before finalizing your booking.

Offline Booking

Before booking, please select the option you would prefer to use for paying offline

To book your seats with offline payments (cheque, bank draft, or direct transfer click on Make your booking. Please read our payment methods prior to booking. Your booking will be pending approval till payment is made and confirmed. Please ensure that you select your preferred payment method before submitting.

Email Notifications You will receive an email after booking. In case you do not find the email in your Inbox, please look in the spam or junk folder. If you still haven't received any emails, please contact us at training@innoverto.com. To ensure you get all emails from Innoverto in your inbox please add training@innoverto.com and communications@innoverto.com to the white list of your email client.


Back to Top
Newsletter

Enter your email and subscribe for regular updates from Innoverto