Client Relationship Management

Client relationship management or account management goes well beyond sales to encompass building strategic, mutually beneficial relationships between an organisation and its key customers. Key to its success is the building of trust, a focus on value and the enabling of alignment across organisational boundaries.

By attending this interactive training you will be equipped to:

  • Understand the importance of successful account management to an organisation
  • Understand the key role of the account manager
  • Understand the need to focus on value, build trust and enable alignment in client relationships
  • Be able to see things from the client’s point of view
  • Develop strategic relationships with clients to generate mutual value and grow future business
  • Understand business transformation and how it impacts a client’s organisation


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