Masterclass in Effective Negotiation Skills



Masterclass in Effective Negotiation Skills

Negotiation is something that we do every day whether in business or at a personal level. Within business negotiation touches almost all aspects of our careers and is functionally independent. Effective negotiation skills are required whether we are an Executive, a Senior Manager or work in Sales, Marketing, Procurement, Project Management, Finance, IT or Operations

This course will walk you through the key stages of effective negotiation and leave you will new skills, tools and techniques that will help you deliver success at both a business and personal level.

Benefits of attending

By attending this interactive course you will be equipped with the skills to

  • Understand the Key Aspects of Negotiation
  • Select the Correct Areas for Negotiation
  • Build Effective Cross Functional Negotiating Teams
  • Allocate Clear Roles and Responsibilities to the Negotiating Team
  • Understand Market Dynamics
  • Create Appropriate Environments for Negotiation
  • Understand and Use the Bargaining Zones
  • Understand Walk Away Positions
  • Build Sources of Power
  • Lead a Complex Negotiation
  • Build a Clear and Concise Negotiation Plan
  • Identifying own Strengths
  • Identifying Other Party Strengths
  • Identifying own Weaknesses
  • Identifying Other Party Weaknesses
  • Understand Other Party Drivers
  • Clear and Documented Objectives
  • Adapt Styles Depending on Situation
  • Effectively Close out a Negotiation

Who should attend?

This highly practical and interactive course has been specifically designed for:

  • Executive Management
  • Sales Management
  • Procurement Directors
  • Account Managers
  • Business Owners / Managing Directors
  • Supplier Managers
  • Supply Chain Consultants
  • Buyers / Senior Buyers
  • Operations Directors
  • Operations Managers
  • Finance Managers
  • Project Managers
  • Operations Managers
  • Executive Directors
  • General Managers
  • Divisional Heads
  • Project Directors
  • Project Engineers
  • Administration Managers
  • Project Leaders
  • Team Leaders
  • Supervisors
  • Contractors
  • Management Consultants
  • Customer facing staff
  • Plus anyone involved in negotiating on a daily basis and at all levels.

Your trainer

Meet your expert course trainer: James Sherriff

James is a highly experienced communications skills training consultant with wide international experience. He is a specialist in international presentation and negotiation skills, and cross-cultural communication. He has designed and delivered successful programmes for blue chip companies, the professions and the public sector in 30 countries in Europe, Asia, Africa, Latin America and Australia over the last 18 years.

He has worked extensively with many business sectors, including pharmaceuticals, aerospace, reinsurance, heavy engineering, information technology and telecommunications. James believes strongly that training should be rehearsal for the situations delegates face in their daily work. This means he works closely with his clients to identify what they need, and he keeps the training relevant, challenging and fun.

Accreditation benefits

BMTG AccreditationBmtg

  • All Business Management Training Group (BMTG) Ltd training courses are accredited and approved by Qualifi, under the UK Regulatory Framework.
  • The BMTG, portfolio of Learning Programmes, has been fully accredited by Qualifi, an official UK Government recognised awarding body.
  • In addition, Qualifi has approved BMTG as an Accredited Centre which reinforces our commitment to assuring the highest recognised Quality Standards in delivering and assessing Programmes internationally.
  • BMTG will continue to explore and evolve our accreditation framework to meet the demands of our Partners and delegates.

Visit to learn more about BMTG.

Qualifi-2019-logoAbout Qualifi
Qualifi is a UK regulated awarding body offering academic and vocational qualifications and assessment to schools, colleges, employers and other places of learning in the UK and internationally. For more information, please go to

CPD standards Accreditation

Accredited by the prestigious CPD Standards Office.

CDP=AcceditedAny delegate who attends this Accredited course may be issued with a CPD Certificate of Attendance* upon request, which they can use within their formal CPD record for a professional body, institute, or employer. The CPD Standards Office accreditation services works in partnership with the Training Journal and the CPD Institute supporting all forms of professional development and CPD schemes globally and has an increasingly international reputation as the strongest currency in professional development. CPD extends across the globe and is undertaken in most countries. The CPD Certificate of Attendance is issued in soft copy only and contains the applicable CPD credits for each course.

British Council Certificate Validation

british-councilThe British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide and has offices in more than 100 countries and territories and are active in many more. The British Council provides access to the UK’s assets (language, arts, education and society), especially in big and emerging markets, as well as opportunities for millions of people to engage in global dialogue.

For information on The British Council in your country please refer to:

The British Council in your country can validate the authenticity of your certificate to confirm that the issuing institution is an accredited one in the UK. This gives you, as a successful BMTG delegate, the added security that your qualification is accredited not only by Qualifi, under the UK Regulatory Framework, but also validated by a prestigious representative body like The British Council.

If you would like to have your certificate validated by the British Council, please let us know by emailing and include details of your course (eg dates, location, qualification and certificate number) and we will advise you of the process.


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