Business Writing and Communications

Business Writing and Communications

This course helps you communicate verbally and orally with more clarity, agility, and confidence. Good communication reduces errors and misunderstandings; it saves time and drives performance.

This course was designed by Tiffany Büsser, Coach and Author, who specializes in Soft Skills and Leadership training after spending a decade in the corporate world in positions such as Executive Assistant and PR & Communications Director.

Participants will get real world examples and
techniques to be more efficient and successful and the ability to tailor communications that serve their team and company best.

Written and oral communications are a central part of the role of any manager or administrative personnel. Your proficiency level will greatly enhance your profile and efficiency in your role. Your ability to communicate professionally also enhances the brand of the company that you work for and improves team dynamics and stakeholder’s management.

By attending you will acquire the following skills:

• Learn how to communicate professionally through the correct communication channel
• Formulate higher quality emails, short business documents and other written communication
• Improve communications and consequently time management, meeting efficiency and clarity for your team and company
• Improve your visibility and function in your organisation
• Gain confidence and agility for oral participation and presentation
• Create compelling content and learn how to present it
• Looking & feeling confident – practice your voice and body language

• Administration Managers
• Executive Assistants
• Senior Assistants
• Office Managers
• Any functional Manager looking to improve their writing and communication skills!

DAY 1
Corporate Writing and Documents

1. Understanding communication in the modern world

• Problematics (quantity & quality)
• Media & communication – Discuss and chose platform depending on desired outcome

2. Concepts for creating better written materials

• Shaping a message, what matters
• Audience (formality, style, amount of details)
• Medium
• Structure
• Be “SMART”
• Confidentiality

3. Creating higher quality emails, minutes, reports

• Systemic thinking
• The 3 Golden rules of professional writing
• Common wordy cliches
• Short business documents: general writing principles & examples

4. Emails: Norms, Form, Tone and Content

• Emails etiquette (template)
• Form – do’s and don’ts
• Tone and formality (passive aggressive VS assertive communication. Level of language)
• Content
• Info hierarchy
• do’s and don’ts
• Practical Exercise: submit 2/3 e-mails from inbox – point out what is right, what could have been done better. Rework.
• Practical Exercise: meet in pair, process information, and write report.

5. How to process the information received via email in a more professional and efficient way

• Acknowledgements
• Eisenhower matrix
• Productivity tips

6. Apps, software, and templates for improved writing

• Books
• Links
• Applications

Wrap Up: 7 C’s of good content + 1 Corporate (purpose of serving the system, confidentiality, etc.)

DAY 2
Public Speaking and Effective Presentation Skills

Get the confidence to present ideas in meetings and speak in public

1. Context set up: safe place, quality feedback

• Ice breaker
• Context variety discussion
• The challenges of oral communication
• Physiology & brain mechanisms

Participant presents their communication assets & struggles

• Define project for Day 2
• Feedback session

2. Oral Content: start with the end in mind

• Speeches (HAIL)
• Own your point
• Structure, Opening and closing key points & Organization
• Innovation VS expectation
• Transitions and the power of questions
• Words that matter
• Written VS spoken language & pronounceability
• Interactivity?
• Each participant presents their written report from day 1 – meeting role play situation.

3. Presentations Visuals – content & form

• Ted Talks Tips adapted to business meetings
• DOs and DONTs

4. Form

• Body language
• Assertiveness
• Authenticity
• Voice prosody

Exercise Short presentation about key takeaways.
Exercise presentation project

About Tiffany Büsser

Licensed Professional Coach – NLP Master Practitioner – Communication Specialist

Thanks to her understanding of behavioral drivers and communication styles as well as corporations’ genuine rationalization needs, Tiffany Busser has a unique approach made of emotional intelligence and systemic efficiency.

A professional coach specialized in NLP (Neuro Linguistic Programming), Tiffany Büsser was trained by the U.S. based MindBridge Institute and blends her coaching credentials with a ten-year background in corporate management and communications strategy.

Her flexibility developed through a vast array of cultural and professional environments – managing teams in Marketing-Communications Strategy and Public Relations, then as a consultant, author and journalist, and now, as a professional and private coach.

Whether she coaches leaders and C-level executives, or trains and facilitates workshops, her clients gain awareness, time, agility, and collaborative intelligence.

Today, her coaching clients include man and women entrepreneurs, leaders, and executives from several UAE branches of S&P 500 players.