Future Leaders Forum By Martin Lindstrom

On Thursday 25th of May, top CEOs, Business Leaders, Brand Owners and Entrepreneurs are gathering at Palazzo Versace Hotel in Dubai to improve, update and develop their business transformation and leadership skills.

Martin Lindstrom, the expert in branding, marketing and leadership will be in Dubai live to speak, teach and transform your thinking to future-proof your organisation. Over two decades Lindstrom and his team have challenged companies from almost every industry Retail, Shipping, Hospitality, Banking, Postal Services, F&B, Pharma, and Automobile to rediscover their core and to transform themselves. Lindstrom always starts with the customer but what follows consistently breaks the rules of conventional thinking.

His unusual method proves itself resilient even within the most stubborn organisations. In this workshop, packed with behind-the -scenes, first hand observations from some of the most remarkable business transformations in the world, Lindstrom introduced a ready-to-use framework, suggests simple and memorable metaphors, and merges it all into a captivating narrative. Martin will have the audience on the end of their seats leaving them eager to transform their own businesses. As Lindstrom always says: sixty five percent of the jobs today’s 12-year-old will do when he or she’s grown don’t exist today. So, why would yours, unless you change… right now.

In 3 eye-opening presentations, Lindstrom goes underground with his audience. He shares first-hand recordings of disastrous customer interactions and, yes, surprised managers and CEO’s who thought everything was perfect. These 3 highly thought-provoking presentations are packed with videos and case studies, placing a revealing mirror in front of the audience.

What makes Lindstrom’s presentations unique is that it’s hands-on, based on his personal experience designing, implementing, and monitoring some of the world’s most successful customer journeys, including the Walt Disney theme parks, Swiss International Airlines, Burger King, Maersk, and Dorchester Collection, the operator of the Beverly Hills hotel, the Bel-Air Hotel, and many other luxury properties around the world.

Martin Lindstrom is the Founder and Chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries.

TIME Magazine has named Lindstrom as one of the “World’s 100 Most Influential People” and for three years running.

Thinkers50, the world’s premier ranking resource of business icons has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high-profile speaker and author of 7 New York Times best-selling books, translated into 60 languages.

Martin Lindstrom has written books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.

Lindstrom is a columnist for Fast Company, TIME magazine and Harvard Business Review and frequently contributes to NBC’s Today show.

In “Buyology – Truth and Lies About Why We Buy”, Lindstrom analyses what makes people buy in a world which is cluttered with messages like advertisements, slogans, jingle, and celebrity endorsements. Through a study of the human psyche, he discusses the subconscious mind and how it plays a major role in deciding what the buyer will buy, after having studied the behaviour of 2,000 people for three years.

His book “Brand Sense” was critically acclaimed by The Wall Street Journal as one of the five best marketing books ever published, Small Data was praised as “Revolutionary” & TIME Magazine wrote this about Buyology “A Breakthrough in Branding”.

• How to reinfuse hope into an organization that began, decades ago, to lose its nerve, nimbleness, and entrepreneurial spirit.
• How to ensure that great conceptual thinking and big ideas don’t drown in politics, bureaucracy, compliance — with a lot of talk but no action.
• How to balance the short term (going from red to black) and the long term (the big idea) without losing the interest of the board, senior management, and investors.

• The optimal, highly cost-effective way to design a unique customer journey.
• The pitfalls few think about but which, if avoided, can save your organization millions.
• The small, yet highly strategic, steps you should take first in order to immediately generate results, build momentum, and save money.
• Best practices from completely unrelated industries, and what you should learn from their innovate ways of handling customer experiences.

• What it takes to create a powerful culture, reverse poor staff morale, and attract top talent.
• About common sense initiatives (low-hanging fruit) that can, within weeks, infuse hope in the organization, boost morale, and improve productivity.
• The step-by-step roadmap to transform a bureaucratic organization into a powerful culture.
• The classic pitfalls and misunderstandings that jeopardize 9 out of 10 culture projects — and how to systematically avoid them.

Prices

• Silver
  • Attending the Seminar
  • Buffet Lunch

  
  
  AED1,500.00excl VAT tax 5%
• Gold (VIP)
  • Front section seating
  • Buffet lunch
  • Personal photo with Martin Lindstrom
  • Signed book from Martin Lindstrom

  
  
  AED2,700.00excl VAT tax 5%
• Platinum (VVIP)
  • Front section seating
  • Buffet lunch
  • Personal photo with Martin Lindstrom
  • Signed book from Martin Lindstrom
  • Public introduction by the MC
  • Private networking room

  
  
  AED4,500.00excl VAT tax 5%

Timings

• 9:00 – 16:00
• 3 sessions of 75 minutes