Assistant 4.0 – The Digital Executive Assistant

Assistant 4.0 Approved by IAAP


How to become a game-changing assistant in the digital age.

speakersModern management assistants need to position themselves for the future, increase their visibility, act more strategically, network and also have their own career development in mind.

The digital age is just the right platform to do all this. Now is the time to proactively propel the change of the profession as the digital transformation brings incredible potential for the responsibilities of office professionals. It is more important than ever to sharpen profiles and define a new portfolio.

Are you ready for the office of the future? Then join this training where you will not only redefine your strength profile but also recognize the opportunities of strategic cooperation with your executive in the digital transformation. Let’s dive into the world of industry 4.0 and shape it together.

In this course, you will receive insights about:

  • Industry 4.0, VUCA, New Work: What is the definition and how does it affect the role of office professionals?
  • Digital Leadership and Millennial managers: How to manage your future executive
  • Future Work, Future Skills 2025: Understand the latest trends given by the World Economic Forum on The
  • Future of Jobs
  • Personal Branding, Self-Marketing and Storytelling
  • The power of networking and Social Media

“Great online training. Very inspiring! Great speaker with lots of enthusiasm! Definitely to be recommended! I learned a lot.”

Sandra Van Den Borre


Benefits of attending


What is in for the Executive?

After this course, your assistant will return to the office with not only an excellent skillset but most importantly the right positive mindset on the future of the role. This includes:

  • Understand the terms of the digitization and industry 4.0
  • Learn how to become a true business partner and support the management in digital projects
  • Develop into a digital leader and push own job-related missions
  • Become an organizational ambassador and promote the opportunities of digitization within the company
  • Prepare to transform within the role as part of the digitization and learn new skills and abilities

Workshop Details

Workshop Details

Module 1: 4 Hours
Introduction into industry 4.0, the VUCA world and New Work

The digital toolbox
Productivity apps, tools and software for management assistants and executives

Digital leadership and working with Millennial Managers
Understand the expectations that Millennial Managers have and how you can stay ahead of the curve.

“My name is not Alexa”
Artificial Intelligence versus Human Intelligence – do you know your DNA? Learn how to embrace technology and AI to become a future assistant.


Module 2: 4 Hours
The modern-day skillset of the assistant 4.0.

Digital Detoxing
Learn how important organisational wellbeing and mindfulness can be for you and your company.

Future skills 2025 and Agile Working
Embracing technology and digitization is important but what other skills will transform assistants into strategic business partners?

Networking made easy
Learn how to network internally within your organization and how to build up a reputation your executive will benefit from as well.


Module 3: 4 Hours
Rock your profile.

Personal Branding and the power of Social Media
Become an expert in online networking and get introduced to the relevant channels of social media as well as beneficial blogs, podcasts, groups and forums. Meet your game-changing peers and make your digital portfolio visible.

Storytelling: How to establish your brand and sharpen your profile?
Promote your successes internally and externally by investing in your brand with the right storytelling tools.


Meet the Trainers


Diana Brandl

Diana Brandl holds a Degree in International Administration and Management, specializing in Office Management. Throughout her career, she has worked successfully for C-Level Executives within global corporations such as Sony.

Diana has a strong background in Communications and is a dynamic networker. She joined the professional network IMA (International Management Assistants) in 2006, and is an active member proudly looking back at her involvement as Board Member and Chair of Regional Group of IMA Berlin.

She continuously supports the role of the management assistant by speaking at international events and publishing various articles in Germany and abroad focussing on Digital Transformation, New Work, Personal Branding, Strategic Networking and Leadership. Diana writes her own blog The Socialista Projects and is influencing the industry with her creative initiatives such as launching the hashtag #WeAreInThisTogether. She created The Future Assistant podcast in 2020.

Diana Brandl describes herself as Digital Native and has worked in the start-up world, where she rediscovered her role as a management assistant with nearly 20 years of professional experience within the New Work generation. She teaches first-hand what it means to work with Millennial Managers and how important storytelling is in sharpening a profile.

Diana was selected to represent Germany in the 2018 World Administrators Summit in Frankfurt. She has been working on the future of the Admin industry with Office Professionals from all over the world. Diana is a regular interview partner in Germany and abroad sharing her stories as an expert in Digital Transformation and Personal Branding. Diana is co-author of the book “Chefsache Assistenz” and best-selling author of the book “Die Assistenz in der digitalen Transformation”.

Diana is working with clients such as Microsoft, Procter&Gamble, Mercedes and teaches at the ZfU Business School in Switzerland as well as the Chamber of Commerce in Berlin, Germany.

Diana was named in 2019 as Woman of the Week by the Global Digital Women and has been nominated for the Digital Female Leader Award.

“Diana was so amazing! She had great insight and expertise in taking the EA position to the next level. I’m still processing all that I learned and have already used some of her tips. Thank you!”


Schedule and Price

  • 3 Persons: Early Bird
  • 1 Person: Early Bird
  • 3 Persons: Standard Price
  • 1 Person: Standard Price

Early bird Expires:
Asia: 01 February, 2021
US / South America:
22 March, 2021
US / South America:
12 April, 2021


Asia: 1, 3, 8 & 9, MARCH 2021
  • GST
  • Starts: 10:00
  • Ends: 13:00
  • Singapore
  • Starts: 14:00
  • Ends: 17:00
US / South America: 26, 27 & 28, APRIL 2021
  • Eastern Standard Time (EST)
  • Starts: 11:00
  • Ends: 15:00
  • Pacific Standard Time (PST)
  • Starts: 08:00
  • Ends: 12:00
  • UK Time
  • Starts: 16:00
  • Ends: 20:00
Europe, Middle East & Africa: 17, 18 & 20, MAY 2021
  • UK Time
  • Starts: 09:00
  • Ends: 13:00
  • Central European Time (CET)
  • Starts: 10:00
  • Ends: 14:00
  • Gulf Standard Time (GST)
  • Starts: 13:00
  • Ends: 17:00

Download Brochure and Articles

To learn more and view the course outline fill the form below to download the brochure and related articles.


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