Assistant 4.0 – The Digital Executive Assistant

  • Middle East, Singapore & Asia
    07 - 10 December 2020
  • Europe, Middle East & Africa
    08, 10, 15, February 2021
  • North & South America
    09, 11, 17, February 2021
  • Location
    Offered Online

Assistant 4.0 Approved by IAAP

Middle East, Singapore & Asia
07 – 10 December 2020
Europe, Africa & Middle East
08, 10, 15, February 2021
North & South America
09, 11, 17, February 2021


How to become a game-changing assistant in the digital age.

speakersModern management assistants need to position themselves for the future, increase their visibility, act more strategically, network and also have their own career development in mind. The digital age is just the right platform to do all this.

Now is the time to proactively propel the change of the profession as the digital transformation brings incredible potential for the responsibilities of office professionals. It is more important than ever to sharpen profiles and define a new portfolio. Are you ready for the office of the future? Then join this training where you will not only redefine your strength profile but also recognize the opportunities of strategic cooperation with your executive in the digital transformation. Let’s dive into the world of industry 4.0 and shape it together.

In this course, you will receive insights about:

  • Industry 4.0: What is the definition and how does it affect the role of office professionals?
  • New Work and digital leadership
  • Millennial managers: How to manage your future executive
  • Future skills 2025
  • Self-Marketing and Personal Branding
  • The power of networking and Social Media

“Great online training. Very inspiring! Great speaker with lots of enthusiasm! Definitely to be recommended! I learned a lot.”

Sandra Van Den Borre


Benefits of attending


What is in for the Executive?

After this course, your assistant will return to the office with not only an excellent skillset but most importantly the right positive mindset on the future of the role. This includes:

  • Understand the terms of the digitization and industry 4.0
  • Learn how to become a true business partner and support the management in digital projects
  • Develop into a digital leader and push own job-related missions
  • Become an organizational ambassador and promote the opportunities of digitization within the company
  • Prepare to transform within the role as part of the digitization and learn new skills and abilities

Workshop Details

Workshop Details

1. Module 1: 4 Hours

Introduction into industry 4.0, new work and digital leadership

The digital toolbox

Productivity apps, tools and software for management assistants and executives

Working with Millennial Managers

Understand the expectations that Millennial Managers have and how you can stay ahead of the curve.

“My name is not Alexa”

Artificial Intelligence versus Human Intelligence – do you know your DNA? Learn how to embrace technology and AI to become a future assistant.

2. Module 2: 4 Hours

The modern-day skillset of the assistant 4.0

Digital Detoxing

Learn how important organisational wellbeing can be for you and your company and challenge the 24/7 culture.

Future skills 2025

Embracing technology and digitization is important but what other skills will transform assistants into strategic business partners?

Networking made easy

Learn how to network internally within your organization and how to build up a reputation your executive will benefit from as well.

3. Module 3: 4 Hours

Rock your profile

Personal Branding and the power of Social Media

Become an expert in online networking and get introduced to the relevant channels of social media as well as beneficial blogs, podcasts, groups and forums. Meet your game-changing peers and make your digital portfolio visible.

Storytelling: How to establish your brand and sharpen your profile?

Promote your successes internally and externally by investing in your brand with the right storytelling tools.

Meet the Trainers


Diana Brandl

Diana Brandl holds a Degree in International Administration and Management, specializing in Office Management. Throughout her career, she has worked successfully for C-Level Executives within global corporations such as Sony.

Diana has a strong background in Communications and is a dynamic networker. She joined the professional network IMA (International Management Assistants) in 2006, and is an active member proudly looking back at her involvement as Board Member and Chair of Regional Group of IMA Berlin.

She continuously supports the role of the management assistant by speaking at international events and publishing various articles in Germany and abroad focussing on Digital Transformation, New Work, Personal Branding, Strategic Networking and Leadership. Diana writes her own blog The Socialista Projects and is influencing the industry with her creative initiatives such as launching the hashtag #WeAreInThisTogether. She created The Future Assistant podcast in 2020.

Diana Brandl describes herself as Digital Native and has worked in the start-up world, where she rediscovered her role as a management assistant with nearly 20 years of professional experience within the New Work generation. She teaches first-hand what it means to work with Millennial Managers and how important storytelling is in sharpening a profile.

Diana was selected to represent Germany in the 2018 World Administrators Summit in Frankfurt. She has been working on the future of the Admin industry with Office Professionals from all over the world. Diana is a regular interview partner in Germany and abroad sharing her stories as an expert in Digital Transformation and Personal Branding. Diana is co-author of the book “Chefsache Assistenz” and best-selling author of the book “Die Assistenz in der digitalen Transformation”.

Diana is working with clients such as Microsoft, Procter&Gamble, Mercedes and teaches at the ZfU Business School in Switzerland as well as the Chamber of Commerce in Berlin, Germany.

Diana was named in 2019 as Woman of the Week by the Global Digital Women and has been nominated for the Digital Female Leader Award.

“Diana was so amazing! She had great insight and expertise in taking the EA position to the next level. I’m still processing all that I learned and have already used some of her tips. Thank you!”


Schedule and Price

  • 3 Persons: Early Bird
  • 1 Person: Early Bird
  • 3 Persons: Standard Price
  • 1 Person: Standard Price

Early bird Expires:
Middle East, Singapore & Asia: 31, December 2021
Europe, Middle East & Africa | North & South America: 31, December 2021


Middle East, Singapore & Asia: 07 – 10 December 2020
  • GST
  • Starts: 10:00
  • Ends: 13:00
  • Singapore
  • Starts: 14:00
  • Ends: 17:00
Europe, Middle East & Africa: 08, 10, 15, February 2021
  • UK Time
  • Starts: 09:00
  • Ends: 13:00
  • Central European Time (CET)
  • Starts: 10:00
  • Ends: 14:00
  • Gulf Standard Time (GST)
  • Starts: 13:00
  • Ends: 17:00
North & South America: 09, 11, 17, February 2021
  • Eastern Standard Time (EST)
  • Starts: 11:00
  • Ends: 15:00
  • Pacific Standard Time (PST)
  • Starts: 08:00
  • Ends: 12:00
  • UK Time
  • Starts: 16:00
  • Ends: 20:00

Download Brochure and Articles

To learn more and view the course outline fill the form below to download the brochure and related articles.

Registration details

  • Middle East, Singapore & Asia
    07 - 10 December 2020
  • Europe, Middle East & Africa
    08, 10, 15, February 2021
  • North & South America
    09, 11, 17, February 2021
  • Location
    Offered Online
Book your place

Register for
Assistant 4.0 - The Digital Executive Assistant

  • Middle East, Singapore & Asia
    07 - 10 December 2020
  • Europe, Middle East & Africa
    08, 10, 15, February 2021
  • North & South America
    09, 11, 17, February 2021
  • Location
    Offered Online

1. Choose your pricing and number of seats
1 Person: Early Bird
Standard Price of US$ 799
Book and pay before 31, January 2021
$699.00 Select seats:
3 Persons: Standard Price $699.00 Select seats:

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