The Modern Day Assistant as a Strategic Business Partner

The Modern Day  Assistant as a Strategic  Business Partner


The role of the Executive Support has changed forever! Are you ready to embrace that change and fulfil your potential? One of the world’s leading trainers and authorities on the role of the Assistant, is heading to Dubai this October!

An Overview

Featuring one of the world’s most inspiring and internationally renowned trainers for the Administrative Profession, Lucy Brazier is bringing her course “The Modern Day Assistant as a Strategic Business Partner” to Dubai.

Lucy Brazier’s course on the Modern Day Assistant as a Strategic Business Partner offers a new perspective on how the role of the assistant has changed and how to effectively adapt with the movement away from task-based work, toward becoming a strategic business partner to your executive. Lucy Brazier, as CEO of her own business, allows the attendees an unfiltered view into the mind of the executive and gives you the tools needed to align yourself with your executive as a powerful strategic partner, by establishing the ground rules, communication, adapting to style & maintaining a great partnership.


FAQ & Benefits of Attending

If you only attend one event this year, then this is the event you should attend. Learn, network and train with three of the Administrative industry’s leading speakers from across the world in beautiful Venice.

Learn, Network & Thrive in your Administrative Career!

Since the recession began eight years ago, the role of the Assistant has changed beyond recognition. There has never been a more confusing time to be an Assistant because the responsibilities have de-veloped so fast.

Two years ago, the American Society of Administrative Professionals proved beyond doubt that Assis-tants are the new middle management. In order to take advantage of the new breed of Assistant, both companies and the Assistants themselves need to understand that the role has been reinvent-ed.

In this Masterclass, Lucy Brazier looks at the role past, present and future to explain why it has devel-oped how it has. She explores the opportunities that this creates for you to become a true Business Partner to your Executive including developing the partnership, establishing the ground rules, com-munication, adapting to style & maintaining a great partnership.

Why should you attend this course?

This course will train Assistants in the new skill sets necessary to ensure businesses are getting the best from their support.

The two days of learning contained in this course will be transformative for both the Assistant and the Executive. The economic implications of investing in training to maximise your contribution as an Assistant cannot be underestimated. After years of cutting back, smart companies can boost their productivity by arming their executives with a highly skilled assistant; an asset which drops directly to a company’s bottom line.

Benefits of attending

  • Become a stronger, more effective and influential Assistant
  • Understand the role and how you can add value to your Executive and your business
  • Enhance your communication skills, understand body language & explore emotional intelli-gence
  • Learn how to build a powerful business partnership
  • Increase your productivity
  • Master the art of managing more than one Executive
  • Explore processes for problem-solving, decision-making & project management
  • Learn to deal with multitasking, stress and overwhelm

Lucy Brazier

Lucy BrazierLucy Brazier is one of the world’s leading authorities on the administrative profession.

As CEO of Marcham Publishing, specialist publishers of Executive Secretary Magazine – a global training magazine dedicated to the professional development needs of senior and aspiring administrative professionals – Lucy works with the best trainers of Executive Assistants from around the world to deliver the most up to date and current training in the market.

Her passion is for the Assistant role to be truly recognised as a career and not just a job. Her formidable training expertise and speaking style have given her opportunities to train, present and Chair in over 45 countries at over

400 events including Chairing the 2015 World Administrator Summit in Papua New Guinea. This has created much needed discussions from encouraging Executive Assistants in Blue Chip companies to work towards becoming centres of excellence within their companies, to explaining why college students should see the Assistant role as a proper profession with a career path.

Lucy has a unique overview of the role and where it is heading. With access to the most forward thinking, passionate and knowledgeable trainers in the world as well as personally meeting and speaking to literally thousands of Assistants over the last seven years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day to day basis are second to none.

In March of 2018 Lucy received the IAM Honorary Fellowship for her outstanding work and contribution to the PA profession. In 2016 Lucy was awarded the YPA Special Award ‘International Ambassador for the PA Profession’ and in 2015 the ‘PA Contributor of the Year Award’ by Office*. The magazine has been a finalist in the PPA Business Magazine of the Year Award, the PPA Media Brand of the Year Award and the PA-Assist Members Awards.

Lucy runs a LinkedIn group for assistants which currently has over 45,000 international members and is followed on Twitter by over 11,000 Assistants who share information, network and learn. She also launched #adminchat in January 2012. Hosted by a different world-class trainer every week, #adminchat is a manifestation of Lucy’s commitment to providing the very best training to assistants all over the world and has recently changed from a TweetChat into a free weekly webinar delivered via the Executive Secretary YouTube channel.

Lucy has been a Publisher and Events Organiser for over 30 years. Lucy has previously worked as a Publishing Director for Wilmington PLC, and has managed a team based in Singapore, New York, Germany & London responsible for 13 magazines, 12 international conferences, awards, trade show attendance and marketing for EMAP. Other companies worked for include The Times, The Independent, Centaur Communications and Glass’s Guide.


Delegate feedback from previous Modern Day Assistant attendees:

“Every PA/EA should go on this course! So many insightful hints, tips and ideas as well as some great stories and first-hand experience shared by Lucy. It’s also a great opportunity to network and share best practice with others in the profession. Not to be missed!”

Joanne Conroy, EA to Head of First Direct, HSBC, February 2019

“An extremely informative 2 days spent investing and uplifting my skills to benefit my executive and the company. By understanding what it means to partner with my executive, learning and implementing time-saving tactics and processes, will ultimately save us all time and money and by making me more efficient, ensures my executive is more effective. Highly recommend this exceptional course.”

Catherine Dernulc, EA to CPO, Lego, February 2019

“This is a great course if you feel you are getting nowhere with a hard to manage executive, it helps understand the different personalities and how we can all help our executives perform better and therefore become invaluable to them.”

Bev Austin, Executive Assistant, CIFAS, February 2019

“I was excited about how much I learned, not just in technology, but in other areas of the career as well. Plus it was very empowering and I feel more energized by my career than ever. I can’t wait to teach other admins in my office some of the things I learned, hopefully empowering them as well.”

Kayla Hutchens, Executive Assistant, Jacobs, November 2018


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